Xiaomi lost first place after 3 years in the lead in the second-largest market in the world. India, although far from Portugal, is a good reflection of what our market is. In fact, Asian smartphone companies are experimenting with various sales tactics that they later implement in Europe.
According to CounterPoint, Xiaomi lost first place for the first time in 3 years, when it took first place. Samsung was responsible for this feat.
Xiaomi loses to Samsung through fault
However, let’s analyze the market as it is. Especially the Indian market, which is seriously similar to the Portuguese market. We have a growing Samsung because it gives us mid-range and high-quality entry-level equipment at a good price.
In the meantime, we’ve seen Xiaomi’s smartphone prices rise considerably. Worse than that, we have a huge mess of choices.
We have Xiaomi, Redmi, and POCO smartphones. Sometimes (more than it should), we have POCO smartphones that are the same as Redmi’s but with a different name.
In my opinion, this type of decision does not make users happy. Quite the opposite. It has reached a point where we are no longer sure what to buy.
For its part, Samsung has been working well. Improved its “A” range. The intermediaries have OLED screens and biometric sensors on the screen. We have decent cameras and stylish designs. The price is very competitive and perfectly capable of fighting Xiaomi smartphones.
Finally, in this graph, we also saw the smartphones of Vivo, Realme, and OPPO to be present. These 3 manufacturers are part of the BBK Electronics group. OPPO has now attacked the Portuguese market with smartphones in physical stores, while Realme continues to stand out for its excellent quality/price.
In short, Xiaomi will have to change something on its smartphones to remain relevant as in the past. Even though it is only a month without leadership, we realize that Xiaomi has aspects to improve.