It has always been a interesting and noteworthy topic for Google to keep pace with AWS and Microsoft Azure in the cloud. Now they use Google Cloud NEXT to showcase their strength.
At 9:30 am on April 9th, US time, Google Cloud NEXT 2019 officially opened. Last year’s scale was 20,000, and this year’s scale reached 30,000. This side proves that Google’s cloud dynamics have become the focus of the industry.
It is worth mentioning that this is the first official appearance of Google Cloud’s new CEO, Thomas Kurian, since he took office in January 2019, and fully explained his management philosophy and the future of Google Cloud. In addition, Li Feifei, who announced the arrival of Google’s third-generation Cloud TPU last year, is no longer (resigned). The whole event seems to be more like a new conference, giving developers and customers different experiences.
At the meeting, many Google Cloud executives unveiled and released a series of products. Google CEO Sundar Pichai also appeared on the platform and commented on Thomas Curry. The main release information of the event includes:
- Google launched the Anthos cloudy platform, which is compatible with rival AWS and Microsoft Azure;
- Google launches the latest member of the serverless computing stack: Cloud Run;
- Google works with seven major open source database vendors such as Confluent and Elastic;
- Google works with Cisco, Dell, HP, Intel, Lenovo and VMware;
- Google announced the addition of two cloud areas, landing in Seoul, South Korea;
- Curry insisted on taking the TO B route and strongly advocated the digital transformation of the company and announced the list of core customers.
Launched the cloudy management platform Anthos Selling Point : Compatible with AWS and Azure
At the meeting, Google CEO Sundar Pichai first appeared and announced the launch of Anthos, a cloudy management platform based on Google Cloud Services. The selling point is mainly “to bring together the simplicity of the open source platform and the freedom to choose the right cloud partner for the job”, ie Customers can run a competitor’s cloud on this platform.
Google CEO Sundar Pichai
A Google spokesperson said that the Anthos service works with AWS and Azure, and currently does not support IBM, Oracle or Alibaba Cloud. The spokesperson said that this rule may change if more Google customers use other cloud services.
It is understood that Anthos is basically a brand rebranding of the old version of application development and IT monitoring services announced by Google a year ago. The choice to launch such a tool by Sundar Pichai also shows that Google wants to send a signal to the audience that they are very serious and very important about the cloud computing business. Despite the intense competition, they are struggling to catch up.
TecGrits believes that the strategy of taking a cloudy strategy is a bit like IBM released a version of its IBM Watson data computing service in February 2019, customers can be in Azure, AWS and other cloud services and IBM core Use this service on cloud services. The launch of Anthos also reveals Google Cloud’s growing reliance on cloudy strategies.
Google said that some of the major customers who have used Anthos include HSBC and Siemens. In addition, partners such as Cisco, Dell, Hewlett-Packard, Intel, Lenovo and VMware have committed to providing their customers with Anthos for their own hyper-converged infrastructure.
In addition, more than 20 ISVs have been working to integrate their software with Anthos, including NetApp, Citrix, GitLab, DataStax and Splunk. Cisco will support customer integration between Anthos and Cisco data centers, networks and security technologies.
Lei Feng also noted that compatibility with rival cloud services highlights Google’s efforts to find ways to partner its competitors to meet customer needs, but this model needs to ensure that if companies choose to run their businesses in competitors’ cloud services. Infrastructure, Google can still make money.
Google Cloud strives to attract open source database vendors to challenge AWS
At the meeting, Kevin Ichhpurani, vice president of Google Cloud Global Partner Ecosystem, said that Google has always had a firm commitment to open source. Google has always believed that open source is the future of public cloud, the foundation of global IT architecture, and has become Google since the first day. Part of the foundation.
In fact, according to Techgrits.c, this can be seen from Google’s contribution to open source projects such as Kubernetes and TensorFlow.
Kevin Ichhpurani also announced a list of open source-centric companies (the top open source database companies) and noted that Google Cloud is currently working with these companies on important strategic partnerships: Confluent, DataStax, Elastic, InfluxData, MongoDB, Neo4j, Redis Labs Wait.
“We have always regarded our friends in the open source community as equal partners, not just as resources for mining. With this in mind, we will provide managed services operated by these partners, which are tightly integrated into the Google Cloud Platform. (GCP) provides a seamless user experience across management, billing, and support. This makes it easier for our enterprise customers to build on open source technologies and fulfill our commitment to ongoing support and development of these open source communities. ”
Given the market trend, in fact, Google’s tighter integration with open source-based products makes sense. According to SearchDataManagement.com, more than 70% of future applications developed by enterprise users will run on open source database management systems.
As a result, Google is building a relatively strong partnership by integrating third-party services into the Google Cloud Console, which can bridge the gap between AWS and Microsoft Azure in the open source community and Google in recent years. But in the later period, Google will not be able to say that AWS has launched DocumentDB to compete with partner MongoDB.
Introducing the newest member of the serverless computing stack: Cloud Run
At the conference, Google Cloud introduced Cloud Run, a serverless computing platform with a built-in Kubernetes container that performs tasks in a fully managed serverless environment.
Cloud Run will run on Google Kubernetes Engine (GKE) with built-in Knative, API and runtime environment. Google said it is building cloud capabilities and App Engine’s second-generation runtime, a new open source function framework, and connecting its serverless stack to private Google cloud resources.
According to Oren Teich, director of product management at Google, the goal of Cloud Run is to make it easier to run more workloads.
This product was introduced because traditional serverless products encountered challenges such as limited runtime support and vendor lock-in. Developers often face a tough decision: choose the ease of use and speed that comes with no servers, or the flexibility and portability that containers bring. Cloud Run seems to solve this problem.
Infrastructure investment: 2 new cloud areas added More than 47 billion US dollars in infrastructure spending in the past 3 years
At the meeting, Google announced that the cloud availability zone will be further expanded. It has established a new Google Cloud zone in Seoul, South Korea (the eighth in Asia) and Salt Lake City, Utah (the sixth in the continental United States), which means that until 2020 Google Cloud will have 23 global regions (AWS 20, Microsoft Azure 54). According to Google, Salt Lake City is a hub for data center infrastructure, known for its healthcare, financial services and IT industries.
Dominic Preuss, director of product management at Google Cloud, said that from 2016 to 2018, Google has invested $47 billion to build its global infrastructure, “wherever we can meet our customers’ needs.” .
Techgrits.com previously reported that Google CEO Sundar Pichai said in a blog post that in 2019 Google will spend $13 billion to build data centers and new office buildings. The data shows that in 2016-2018, Google’s infrastructure capital expenditures reached: US$9,417 million in 2016; US$12.619 billion in 2017; US$25.46 billion in 2018.
Google Cloud’s new CEO Thomas Curry’s heavy speech
The most noteworthy thing about the whole game is still the Key Note of Google Cloud CEO Thomas Kurian. Although he had attended the Goldman Sachs Internet Conference before, but only a short speech, this is the first official voice since he took over the Google Cloud.
Google Cloud CEO Thomas Curry
In his speech, he interspersed with several major new customers’ speeches and shared the stage with each other. Google Cloud’s attention to customer needs seems to be more intense. During the three-year leadership of the last Google Cloud CEO, Diane Greene, Google Cloud’s enterprise-class business was just getting started, but it was a bit dwarfed by AWS and Microsoft Azure. But as Google’s fastest-growing business, Google Cloud is bound to find a new upside. Curian, who has been working for Oracle for 22 years, seems to be the “savior-like” character, letting Google Cloud generate with professionalism and customer focus. Stronger chemical reaction.
Curian said that Google Cloud hopes to “become the best and easiest company to work with.” To this end, they will expand the market team on a large scale, strengthen sales force, and introduce more powerful head partners to build an ecosystem.
Google CEO Sundar Pichai mentioned in the live show that during the first 10 weeks of Google’s work, Curry has met with hundreds of customers and partners. The side confirms Curry’s efforts in Google Cloud.
At the meeting, Curry’s Key Note revolves around the cloudy, digital transformation and industry focus strategy, and is titled ” Google Cloud Next ’19: Welcome to the Future of Digital Transformation. ” TechGrits.com did the editing and finishing without changing the original intention.
Thomas Curry’s speech
We’re excited to have more than 30,000 customers and partners on Google Cloud Next ’19 in San Francisco this morning, and we’re ready to welcome everyone, whether it’s a start-up developer or a senior executive who leads the company’s digital strategy. We can’t wait to share the best with you.
In the past three months, I have spent a lot of time working with hundreds of organizations that are undergoing digital transformation. Hospitals want to provide patient care in new ways, retailers need to integrate their online and offline experiences, and financial services organizations are building new trading platforms, and the demands are numerous.
These conversations reinforce our beliefs. Google Cloud is also looking for new solutions and offers two ways to accelerate digital transformation: the need to reduce costs and increase flexibility, and the need to open the door to new possibilities.
Currently, Google’s cloud computing is helping thousands of organizations, including many of the world’s largest companies, to transform themselves. On a global scale, if you look at 10 companies, 9 media companies, 7 retailers, 6 energy and utility companies in each industry, and among the top 10 banks, telecommunications companies, manufacturers and software companies. Of the 5, you will find that Google Cloud is part of their business transformation.
We also solemnly announce many new customers in our major industries, including:
Healthcare: American Cancer Society, BrightInsight, McKesson, Phillips, and Virta Health
Financial services: ANZ and JP Morgan Chase
Media & Entertainment: DISH, National Geographic, Netmarble, Optus, Sprint, USA Today, Viacom, Windtre, Wix, and WPP
Retail: IKEA, Nestle, Procter & Gamble (P&G), Tyson Foods and Unilever
Manufacturing and Industry: Bose, Enel, Renault, Samsung and UPS
Public Sector and Education: Australian Post, Department of Transportation, GSA and Veneto, Georgetown and the University of North Carolina Chapel Hill
Google Cloud has always provided three important features for enterprise digital transformation:
- First, large-scale, highly secure and reliable infrastructure, including cutting-edge computing, storage and networking in many of the world’s available regions.
- Second, digital transformation platforms for large-scale management of data, development and modernization of applications, understanding and analysis of data, collaboration with people, and the use of new artificial intelligence capabilities in meaningful ways.
- Third, a range of industry-specific solutions that provide new digital capabilities for healthcare, retail, media, entertainment, and other industries.
This week, we will introduce many new developments in our technology, including:
A globally distributed infrastructure : We are launching a new product called Anthos that not only allows customers to deploy Google Cloud in their own data center (hybrid cloud), but also allows them to be in their data center, Google Cloud Flexibly build, run, and manage their workloads within other cloud providers (Multi-Cloud) without any changes. This streamlined solution allows our customers to train their developers to use a single technology and to consistently run, protect and manage workloads across the cloud.
We are pleased to work with partners such as Cisco, Dell, HP, Intel, Lenovo and VMware to provide joint solutions to our customers.
We’ve also introduced many new advancements: new regional expansion, faster and larger compute virtual machines, and an excellent solution for migrating and modernizing enterprise workloads, including Windows and SAP. In addition, we announced a new set of products and operational capabilities based on our strengths in security, data privacy and availability.
Digital Transformation Platform : We provide a platform for managing data, developing and modernizing applications on a large scale, finding insights and making decisions from data, leveraging Google’s advances in artificial intelligence and machine learning, and working with others .
We recognize that a successful platform must provide our customers with a broad ecosystem of partner products. An example of how we support our partners on our platform is an integrated open source ecosystem that we released this morning, offering customers open source technology, comprehensive management, integrated billing and a platform that Google fully supports. Unlike other cloud providers, we share our success with our partners and foster an open source community; we grow as our partners grow. We will be launching many new products on this platform tomorrow, so stay tuned.
Industry-specific digital transformation solutions : Our digital transformation platform enables Google Cloud and our partners to offer a range of industry-specific solutions that address the complex business issues of our core industries: financial services, healthcare, retail, Manufacturing, communications, media and entertainment, and the public sector. With Google’s advancements in machine learning, artificial intelligence, maps, and Google Assistant, we’ve provided many smarter solutions for online experiences, eliminating the time spent waiting for contact center responses, improving supply chain efficiency, and creating effective searches. Digital media directory. We will showcase some of these solutions with our customers and partners tomorrow.
All Google Cloud customers rely on the expertise of our professional and strategic partners, and every customer I meet is happy to have such incredible technical expertise. We are committed to significantly expanding the size of our marketing team to help more customers use our technology.
Curry and Pichai alternately played
To make Google Cloud the best and easiest company to partner with, we’re introducing new enterprise-friendly pricing and subscription models, streamlined contract terms and conditions, global customer success plans, and new initiatives designed to help partners and Innovate together.
Finally, as a basic premise of our work, we have a responsibility to win and maintain your trust in us. We start with the basic belief that Google Cloud Platform (GCP) customers have their data and control how they use it, and customer data is only used to provide GCP services to customers, not for other purposes. Not an advertisement, not anything else.
Today, we thank thousands of customers and partners who have used Google Cloud to change the world. We also thank employees who really care about Google and work hard to help our customers succeed. I am honored to represent all Google Cloud employees and all of our partners and welcome you to Google Cloud Next ’19.
Lei Feng network summary
Overall, at this Google Cloud Next conference, Google will put a lot of energy and technology on the theme of “enterprise digitization”, pay more attention to customer needs, and vigorously promote its own “ecological attributes”. Compared with the 2018 Google Cloud Next conference, the proportion of technologies such as AI seems to have declined in the first day of the show. This strategy of emphasizing service rather than technology is a major transformation of Google now, whether it is for the new official or for the new official. Google’s participation in the tough cloud competition is a vital part.
Now, Google CEO Pichai has given the cloud department enough money to invest in the power of M&A. Thomas Curry is bound to take advantage of this opportunity to expand the team, strengthen sales, and make the Google Cloud, which will only boast of its own technology, become a thing of the past. Let the Google Cloud, which is standard in the digital transformation, come soon, and put the partner on the first day of the stage to highlight, it is a clear signal and a wise choice.
With the end of the Key Note of Google Cloud Next 2019, the follow – up session will be followed by a two- and- a-half-minute sub-forum. The new product and technology trends will be updated as soon as possible.