The metrics that Twitter uses to measure the success of the social network are different from those of the competition. Twitter counts your ‘monetizable’ daily users instead of the number of monthly users.
That is, the social network defines monetizable users as people who use Twitter through platforms that can show ads. Twitter then witnessed a growth of 11% from year to year.
These specific users have been increasing, totaling about 134 million between January and March 2019. In the last quarter of 2018, the social network accounted for 126 million monetizable users.
That being the case, we can see an obvious growth in Twitter interactions and recipes. At the same time, competitors with Facebook have come to see their numbers coming down in that regard.
Despite the growth, Twitter has difficulty raising new users
Although Twitter has managed to ‘monetize’ each of its users, it is not easy to attract new people to the platform. Something that your competition continues to do more effectively.
Despite the growth of users who monetize Twitter through ads, last year at this time, the social network had more active users monthly.
This is likely to have also motivated Twitter to change its metrics for success. After all, the social network does not want to admit that it is having difficulty ‘taking’ users to Facebook, Instagram or even Snapchat.
Twitter could well implement new features to please users and attract more. One of these additions could ultimately be the ability to edit publications.
In terms of revenue, Twitter generated revenue in the first quarter of 2019 of $ 787 million. An increase of 18% compared to 2018, so the social network is at least financially stable.