“Creators, We Hear You“: These are the words for a new Twitch blog post to discuss the issue of copyright on the platform. The service tries to explain to the streamers why certain clips have been deleted and where the waves of complaints recorded since last spring come from.
Indeed, after having been virtually exempt from DMCA ( Digital Millennium Copyright Act ) claims for years, Twitch now receives several thousand per week. The platform promises new tools and better transparency regarding its policy in this area.
Wind of panic among streamers
Let’s start from the beginning. At the beginning of June 2020, the
live streaming platform announced that it was launching a wave of removal of clips containing licensed musical samples. These clips had indeed been reported by the very powerful American organization of record companies (the RIAA) as being in violation of the Digital Millennium Copyright Act (DMCA), the American law against the piracy of online works.
In October, rebelote: several hundred music videos were removed without warning, Twitch at the same time sending warnings to offending streamers by promising penalties in case of a repeat. Again, the thing then caused a wave of panic and revolt among some streamers.
A blog post, published by Twitch this Wednesday, November 11, now tells us more about this controversy. “ As of May of this year, streamers were receiving less than 50 music-related DMCA requests each year on Twitch. As of May, however, representatives of music labels have sent out several thousand DMCA requests every week, which focus on the creators ‘archives, ”the text explains.
More transparency and new tools
The company here appears to be presenting its mea culpa to the streamers for these sudden deletions and threats. She apologizes, for example, for having only given streamers a tool to delete clips “en masse“, without being able to refine her selection.
“We could have developed a more sophisticated, more user-friendly tool
a while ago. It is only our fault that we did not do it. And we could have given creators a longer period to manage their VOD and clip libraries – this is also a mistake. We are sorry for our mistakes and will do better in the future,” writes the Amazon-owned platform.
The upcoming adjustments will therefore concern better tools to control the content recorded on the channels (in particular via the Soundtrack tool) and easier access to the content targeted by DMCA requests. However, the music festival is over on Twitch.
Source: The Verge