Now that Spotify is putting more emphasis on podcasts, it’s time to do something similar with advertising. Speaking to The Verge, a spokesman for the company announced that they will allow the inclusion of advertisements based on the podcasts we hear.
With this measure, it will be much easier to target a particular type of advertising to the public that will really have an interest in it. For example, it will be much more beneficial for Samsung to target their ads to those who listen to technology podcasts.
Advertisements will continue to emerge in the midst of music
It should be noted that the way ads will appear will not change. In effect, these will continue to appear among songs for non-premium users of Spotify.
The big difference is that the advertisements will not be randomly selected. Spotity will be based on the podcasts you hear to select the ads that are right for you.
If you like technology podcasts like 4gnews, you’ll start to hear more advertisements related to this topic. If you like more trips, you’ll hear more travel advertising.
This new method of advertising is not yet available in Portugal
In a first phase, there are ten countries that will have access to this new way of targeting ads in Spotify:
As can be seen from this list, Portugal is not yet in the lot. We do not have any forecast for the arrival of this functionality to our country, therefore, we will have to wait for more information on the subject.
How ads are currently displayed in Spotify
Spotify currently directs your advertising based on your playlists, age, location, operating system and more. This is information that can still give rise to more disparate advertising.
Based on this information, it becomes more difficult to know for sure if a particular user is interested in an advertisement from Samsung or Emirates.