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Samsung Galaxy S20 Ultra is Selling More Than Expected

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The Samsung Galaxy S20 Ultra is one of the most daring devices the company has ever launched. Not only for its characteristics but also for its high price. Still, this model is proving to be more popular than Samsung’s own expectations.

A new report from South Korea states that the Samsung Galaxy S20 Ultra has already sold 6 million units. This is an impressive number considering the times we live in and its price of 1379 €.

Samsung Galaxy S20 Ultra is exceeding even brand expectations

When Samsung launched its new tops, it was predicted that the Galaxy S20 + would be the best seller of the three. Although this data is being confirmed, the Galaxy S20 Ultra is surpassing even its predictions.

Galaxy S20 Ultra

Initially, Samsung predicted that this model would represent between 10% to 15% of sales for the entire new family. After a month of sales, this equipment represents 30% of the total sales of its new tops,

The report we are aware of today tells us that the Samsung Galaxy S20 Ultra has sold as many copies as the base model (Galaxy S20). Something that ends up being impressive, considering the difference of € 450 between the two.

This shows that the market was effectively curious about the new “almighty” by the South Korean. Its 108MP lens and hybrid zoom up to 100x seem to be convincing consumers.

Still, Samsung got it right when it predicted that the Plus model would become the most popular. This intermediate model will have sold 8 million units in about a month.

Sales remain below their predecessors

The latest known reports show that the total sales of the Galaxy S20 are seriously below the Galaxy S10. The new tops are reported to sell 60% less than their predecessors.

The reasons for this can be several, such as the confinement that lives around the world due to the Covid-19 or the high price of smartphones. But note that we are still at an early stage of sales of this equipment.

Samsung certainly hopes that when the Covid-19 outbreak slows down worldwide that sales may go up. It is legitimate for technology to think so, but the smartphone market has been falling globally and I do not think that the trend will reverse in the coming months.

Poorva Virmani
As Global Chief Creative Officer at TechGrits, Poorva helps team ambition to burnish the media's creativity product and reputation.

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