During an interview with Gadgets, HMD Global’s portfolio manager made a facetious confession. Pranac Shoraff says that Nokia mobile phones have a confusing nomenclature and that users can not tell the difference between the models.
HMD Global is the company that owns Nokia, responsible for its mobile phones and catalog of them. Here are some model names since they started to include Android:
- Nokia 1
- Nokia 2
- Nokia 2.1
- Nokia 3
- Nokia 4.2
- Nokia 3.1
- Nokia 5
- Nokia 5.1
If we look at the pattern, it even makes sense. The higher the number the higher the specifications. However, consumers do not know this. Let’s imagine the confusion of a consumer in a store when confronted with 10 or more different models.
In that sense, Pranac said that Nokia acknowledges this mistake and will change its strategy for the names of the mobile phones in the future. One solution could be to create a sub-brand such as Huawei with Honor and Xiaomi with Redmi. However, Nokia already has one: Alcatel.
Despite the names, Nokia mobile phones have gained a place in the Android market
For the consumer who does not want to buy mobile phones online or bet on the various Chinese brands, Nokia has a good offer of mobile phones. The main advantage of buying a Nokia currently is undoubtedly the native Android, almost unchanged.
Some of the entry models like Nokia 3.1, bring up Android One, the pure version of Google’s operating system. Recently, all Nokia mobile phones have received the latest Android Pie.
In addition, whatever range it is, Nokia tend to bring good quality construction with aluminum and metal in their construction. The inclusion of Gorilla Glass for front panel protection brings even more value to these mobile phones.