Last week Instagram was in the spotlight after a video of Mark Zuckerberg’s ‘DeepFake’. The big controversy came after the video was not removed from the platform, still available.
During an interview with CBS This Morning, Adam Mosseri – Head of the Instagram – revealed the reason the video was not removed. Instagram has no policy against ‘DeepFakes’, so video is still available. According to Mosseri, it would be inappropriate to remove the video simply because Zuckerberg is the CEO of Facebook.
What is a ‘DeepFake’ video?
These are videos created using artificial intelligence technologies, which allows people to perform actions or say things that never happened.
The concept of DeepFake has evolved exponentially over the last few years, with the technology involved getting more and more impressive results. Nowadays, it is possible to create a ‘DeepFake’ video using just one person’s photo, and it is possible to create an extremely realistic animation.
A good example of this is the recent video ‘DeepFake’ where they used a photograph of Rasputin, and managed to create an animation of him singing the popular song ‘Halo’ of Beyonce.
Measures against ‘DeepFakes’ may soon arrive at Instagram
There is currently nothing in the Instagram terms and conditions that directly affects ‘DeepFakes’ videos. Therefore, unless a particular video breaks any of the remaining rules, videos of this genre will not be removed from the platform.
Adam Mosseri has confirmed that they are considering whether or not to develop regulations against ‘DeepFakes’, but that is not their priority.
The main priority of the Instagram Leader is to be able to access this type of content much more quickly that may violate the rules of use of the social network. Only in this way will it be possible to effectively enforce any possible regulation to be enacted in the future.