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Google Announces Diversity of Sites in Search Results

In an attempt to diversify Search results, Google has announced that it will no longer make available more than two content from the same site at the top of its page. Google says the measure is already up and running, and is a result of user feedback .

The only exception to this rule will be the “high relevance” of a given search. If Google algorithms determine that content is more relevant to a particular site, then more than two content from the same source may be available.

New functionality is domain based

This is a domain-based functionality of a website. This means that any subdomain will be treated as part of the same site, and although it may have relevance in a given search, it will also be limited to the same numbers.

A subdomain serves to highlight a certain page of a site. There is the main domain, and there may be subdomains, which in the new Search will all be treated as part of the same site.

Functionality not yet at 100%

The news was shared by Google through its Twitter page. There you can see some comments that show that this is far from perfect. One user shared an image where eight content from the same site is made available at the top of the Search.

Google’s Danny Sullivan claims that functionality is still being improved, and that as any new release is still not perfect. We will have to wait some time to know the actual results of this change.

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Poorva Virmani
As Global Chief Creative Officer at TechGrits, Poorva helps team ambition to burnish the media's creativity product and reputation.