A report by market research firm eMarketer shows a decline in Facebook usage. In fact, the company predicts that any interaction with the site will continue to fall or stagnate in the future.
Using the United States as an example, the daily time spent on Facebook dropped from 41 minutes to 38 minutes in 2018. It is expected that in 2019 daily time will drop to 37 minutes and thus be maintained until 2021.
According to one of the eMarketer analysts, this decline is due to changes in the Facebook news feed. The same has been reducing the clickbait and contents of third parties. However, there has been a lack of popularity with younger users.
A few minutes of daily reduction may seem little but for Facebook, it’s worrying. After all, the company pulls most of its revenue from ads appearing in its main app. To make matters worse, the decline is increasing in the country where the social network is more profitable.
Facebook seems to have taken a 360-degree turn
When Facebook began to grow in popularity around 2010, many users have mocked the social network for being too ‘professional’. Unlike other networks like Hi5 and MySpace, Facebook seemed to be respectable enough to attract adults and work-world professionals.
However, this wave began to change direction. Facebook became extremely popular for young people and no one could live without the social network. However, in the last 2-3 years, Mark Zuckerberg’s social network has lost relevance with young people, one of the most lucrative audiences.
Currently, young people use Instagram, Twitter, Snapchat and many other apps that are not Facebook. How many times do you hear the joke “Facebook? Only my parents use this!”. It seems that this social network even gave a 360 degree turn. It remains to be seen whether it will ever again be as popular with young people as it once was.