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Apple-This should be the privacy protection of the bottom line

As in previous years, Apple announced a series of new content at the WWDC 2019 conference, but there has always been a special feature rooted in system functions and services.

That is personal privacy. If the original attitude of Apple is an understatement, then the protection of personal data will become the focus of the publicity.

Some content is a commonplace, such as the new ambient sound noise monitoring feature of watchOS6. This generally involves sound monitoring and recording. Apple emphasizes that all data is only stored in the area and will not be uploaded to the cloud.

Similarly, with iOS 13’s location service, users can choose to apply the “call only once” location permission to prevent user location from being tracked continuously; there are security videos recorded like smart home platforms, although uploaded to the iCloud cloud, but the data itself It will also be specially encrypted.

But the most radical is still “Sign in with Apple”, this is Apple’s upcoming Apple ID-based account login function, and the difference between using Google and Facebook accounts is that Apple will only provide name and e-mail. As long as you like, you can even choose to hide the real e-mail address and use the virtual random address to prevent the service provider from recording your usage habits.

Not only that, but Apple also made it clear that if the app uses a third-party service provider’s account login feature, then “Sign in with Apple” must be used as one of the login options.

Some commentators believe that this kind of compulsory scheme may be opposed by some developers, and some people think that Apple has occupied the moral high ground.

The reason why this privacy protection is exceptionally “unlimited” is that the degree of protection is far beyond the scope of the exporter’s “we will focus on privacy issues”, but it begins to concretize privacy protection and even treat it as a unique product selling point.

Not everyone recognizes Apple’s approach. At the beginning of May, the New York Times column , Google CEO Pi Cai believes that privacy should not be a luxury, the industry regards Google as an indirect criticism of Apple:

Service is everyone’s core philosophy for Google, so we don’t treat privacy as a luxury, only for those who have the ability to consume high-end products. Conversely, privacy must be offered to everyone equally.

But the business models of the two companies are destined to keep them consistent in their privacy policies. For Google, as with Facebook, paying attention to advertising revenue, it is necessary to track the user’s usage and describe the corresponding behavioral characteristics in order to accurately advertise.

Apple is a bit different. It doesn’t have much to do with advertising. It relies mainly on hardware. All system functions and services are basically accessories of hardware products, which provide added value to the devices on your hands. So if you want to have these privacy-protected features, you must first join the Apple Eco.

This is also the concept that Apple wants to shape, that is, “using Apple products and joining the Apple Ecology will provide better privacy protection than friends or competing products.” Apple CEO Cook has also said that protecting privacy is one of the reasons users trust Apple and are willing to use our app.

However, very few technology companies will be like Apple, when they promote products, they will put together the visible and tangible things like privacy protection, high performance, strong photos, etc. as a product selling point.

After all, protecting personal privacy is more likely to be taken for granted. This is a fundamental ethical issue, and Apple now feels that it takes a lot of money to buy an Apple device to have this treatment.

On the other hand, the digital age is always closely related to personal income. You don’t know when the service provider will record your behavior, and you won’t know where to send your information and where it will be used. In the end, you may only see the pop-up notification and then exclaim, “Why does it know this?”

We are only passively accepting the results. Indifference leads to habits and nature. In today’s privacy and convenience, Apple’s high-profile and behavior will make some people feel “stunned” because they are doing something abnormal. thing.

As everyone knows, it is precisely because our concept of privacy is more and more casual, society is becoming less and less mindful about personal capital, and privacy protection will be put on the table by commercial companies, as a talk, service, and even luxury .

In this matter, Apple does have the conditions for bidding. The closure policy, which determines the stricter protection of individual assets, and the control of the call permissions of third-party applications, as a means of competition, is also understandable.

For example, this “Sign in with Apple” can be said to be Apple’s policy of enclosing the ecological power. It can also be considered as a flexible approach adopted by Apple based on the tolerance of privacy in contemporary society.

The key is, do you trust Apple, or Google and Facebook?

(first map Source: Live Screenshot)

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Shivam Singh
Founder of the TechGrits, has always looked at technology as a piece of knots. From an early age connected to the technological world, this is literally your dream job.