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Amazon grabbed the ownership of .amazon domain

After seven years of disputes, the US e-commerce giant Amazon acquired the ownership of the .amazon domain name, causing dissatisfaction among eight South American countries, which is considered to be confusing with the Amazon forest.

Agence France-Presse reported that Amazon applied for .amazon in 2012 and two internationalized versions of the name, which was opposed by the South American National League headed by Brazil and jointly warned.

The Brazilian Foreign Ministry protested on its own website, saying that “because.amazon is semantically inextricably linked to the Amazon forest, in all respects, the domain should not be monopolized by a single company.”

For years, the US online retail leader and the Amazon Cooperation Treaty Organization (ACTO) have tried to resolve disputes in vain for ownership of .amazon.

The international organization “Internet Name and Number Assignment Organization” (ICANN), which is responsible for IP address allocation, decided in May that it is on the same side as Amazon, which is based in Seattle. Amazon will be able to operate online malls with this domain.

ICANN said it has thoroughly considered all the concerns involved and delayed Amazon’s application, hoping that the network company can find solutions with ACTO members.

However, ICANN pointed out that “ACTO and Amazon failed to find a solution acceptable to both parties, or agreed to postpone the discussion.” “In view of this, the board of directors has now proceeded, clearly proposing the next steps… and also issuing an order to ICANN to continue processing the .amazon application, which will be handed over to the delegation.”

The Financial Times (FT) reported that there will be a 30-day public comment period based on the process of establishing a new domain name for each authorization.

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Poorva Virmani
As Global Chief Creative Officer at TechGrits, Poorva helps team ambition to burnish the media's creativity product and reputation.